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How to do A/B/N testing in a Pardot Engagement Stream

Want to do A/B testing in a Pardot Engagement Stream? You can’t 🙁 Well, not without a little bit of customization. Here’s a simple workaround for doing A/B/N testing in a Pardot engagement stream using a Salesforce APEX trigger. I won’t get into the details of building an APEX trigger, so if you aren’t comfortable with […]

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Before you agree to widening the top of your lead funnel…

Few things cause CMOs to panic more than hearing the dreaded phrase “we need to widen the lead funnel” from the head of sales. Or the CEO. Or maybe even the board. What they all really want is more qualified opportunities and ultimately more ARR. Maybe that means widening the funnel. Maybe not. But the […]