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Attribution Hunger Games
In this episode of Scaleup Marketing, I talk about the Catch-22 of Attribution, and why fighting over attribution is destroying go-to-market teams. Okay. I want to talk a little bit about attribution. I wrote a post on LinkedIn called the catch 22 of growth. If you’re hitting your numbers, no one cares about attribution. You […]
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Jamie Sloan (InVision) on Strategic Marketing Operations
On this week’s episode of Scaleup Marketing, I’m joined by Jamie Sloan, the Senior Director, Marketing Operations and Automation at InVision. Jamie talks about the evolution of marketing operations from tactical to strategic, why process is important to scale, and the one marketing tool she would keep above all others. Tom Wentworth: [00:00:00] hey, Jamie, […]
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Why I Started a Podcast (and Why You Should Too)
In this week’s episode of Scaleup Marketing, I talk about why I decided to start a podcast, what I’m hoping to get out of it, and why I think everyone should start their own podcast. By the way, as I mention in the podcast it takes me about 90 minutes to product each episode. It […]
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Rene White (Chasm Group) on How to do Positioning the Right Way
On this week’s episode of ScaleUp Marketing, I talk to René White, a Senior Advisor with the Chasm Group. René works with boards, CEO’s, and executive management teams on business challenges tied to revenue growth, He began his career with the storied marketing consulting firm Regis McKenna, where he worked directly with Steve Jobs at […]
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Mike Waldrop (DataStax) on What Sales Engineers Really Want from Marketing
On this weeks episode of Scaleup Marketing I talk to Mike Waldrop, the Director of Presales Solution Architecture at DataStax about the relationship between sales engineers and marketing. We talk about what sales engineers really need from marketing, why marketers should be out on the front lines, and why SEs make great product marketers. Tom […]
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Mercedes Chatfield-Taylor (Caldwell Partners) on How To Hire Marketing Executives
In this weeks episode of Scaleup Marketing I talk to Mercedes Chatfield-Taylor, a managing partner of Caldwell’s Private Equity and Venture Capital Executive Search Practice. Mercedes focuses on executive-level search for high-growth technology companies, with deep expertise in B2B SaaS companies. Mercedes and I talk about the role of executive search and how she identifies […]
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Kyle York (York IE) on how Brand Creates Demand
In this week’s episode of Scaleup Marketing, I talk to Kyle York, the co-founder, CEO, and managing partner at York IE, an investment firm. Kyle and I talk about our love of New Hampshire and how his early focus on brand helped build Dyn into a $100m company that was eventually acquired by Oracle. Enjoy. […]
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Lynne Capozzi (CMO Acquia) on Kicking Marketo to Curb
On this week’s episode of Scaleup Marketing, I’m joined by Lynne Capozzi, the CMO of Acquia. Lynne and I talk about moving from Marketo to the Acquia Campaign Studio and the importance of “drinking your own champagne”. We also talk about how to execute a large website redesign project and why Lynne fought to rebrand […]
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Jess Iandiorio (CMO Starbust Data) on “She’s Not Strategic” and the Importance of Category Creation
This week’s guest on Scaleup Marketing is my friend and former colleague Jess Iandiorio, the CMO at Starburst Data. Jess and I worked together at Acquia, and she’s previously been at Endeca, Drift, and Mirakl. Jess and I talk about the She’s Not Strategic challenge that women face when trying to move up in an […]
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Rick Klau on the Immaculate Promotion + being a Product Manager at Google
On today’s episode of Scaleup Marketing, I’m joined by Rick Klau, a long-time startup entrepreneur, former operating partner at GV, and a Product Manager at Google where he worked on Blogger, Profiles, and the YouTube homepage. I wanted to talk to Rick about his work on the OKR framework used at Google, but we ended […]