Tom Wentworth

TL;DR: In this post, I reviewed five fascinating books that I read while recently on vacation: “Becoming Steve Jobs,” an in-depth biography exploring Jobs’ life and career; “Build,” which shares Tony Fadell’s experiences developing the iPod and his unique approach to innovation; “Never Finished,” where David Goggins emphasizes the continuous nature of personal growth and…

In this episode of Scaleup Marketing, I talk about the Catch-22 of Attribution, and why fighting over attribution is destroying go-to-market teams.  Okay. I want to talk a little bit about attribution. I wrote a post on LinkedIn called the catch 22 of growth. If you’re hitting your numbers, no one cares about attribution. You…

On this week’s episode of Scaleup Marketing, I’m joined by Jamie Sloan, the Senior Director, Marketing Operations and Automation at InVision. Jamie talks about the evolution of marketing operations from tactical to strategic, why process is important to scale, and the one marketing tool she would keep above all others. Tom Wentworth: [00:00:00] hey, Jamie,…

In this week’s episode of Scaleup Marketing, I talk about why I decided to start a podcast, what I’m hoping to get out of it, and why I think everyone should start their own podcast.  By the way, as I mention in the podcast it takes me about 90 minutes to product each episode. It…

On this week’s episode of ScaleUp Marketing, I talk to René White, a Senior Advisor with the Chasm Group. René works with boards, CEO’s, and executive management teams on business challenges tied to revenue growth, He began his career with the storied marketing consulting firm Regis McKenna, where he worked directly with Steve Jobs at…

On this weeks episode of Scaleup Marketing I talk to Mike Waldrop, the Director of Presales Solution Architecture at DataStax about the relationship between sales engineers and marketing. We talk about what sales engineers really need from marketing, why marketers should be out on the front lines, and why SEs make great product marketers. Tom…

In this weeks episode of Scaleup Marketing I talk to Mercedes Chatfield-Taylor, a managing partner of Caldwell’s Private Equity and Venture Capital Executive Search Practice. Mercedes focuses on executive-level search for high-growth technology companies, with deep expertise in B2B SaaS companies. Mercedes and I talk about the role of executive search and how she identifies…