1 Conferences are great, let’s do one!2 Wow, this is a lot of work3 I’ll never, ever do another customer conference4 Hey people actually came and had a great experience.5 Conferences are great, let’s do one!
Expert Session: GTM Programs & Marketing ROI
Podcast with Chris Walker on a bunch of topics https://open.spotify.com/episode/1mDhiPwrjjPIbYCOXCWiTr Tom emphasizes the importance of narrowing down account focus, even for large enterprises, suggesting that a smaller, targeted set of accounts can yield better results. They dig into practical challenges and solutions in demand creation, attributing their lower cost per opportunity to a more strategic …
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Stop Using Someone Else’s Playbook
https://open.spotify.com/episode/0tZOiJQsorXIjQYieDBqZq?si=hnp34B0KQf-7N47F-Xft6g&nd=1&dlsi=a098b90e1c6d4656 This episode features an interview with Tom Wentworth, CMO at Recorded Future, the world’s largest threat intelligence company, working with over 1,600 businesses and government organizations across more than 74 countries. In this episode, Tom talks about building Recorded Future News, a separate P&L that has become one of the largest cyber intelligence news …
CMO Circle: Tom Wentworth’s Unconventional Approach to Long-Term Marketing Success
Consistent Messaging is Better than Better Messaging
By the time you are sick of repeating a message, sales are just starting to get it. By the time sales are sick of repeating a message, clients are just starting to get it. By the time clients are sick of hearing a message, you've done your job.
The Best Performing Marketing Channel is…
Standout Startup Brands: Tom Wentworth – CMO, Recorded Future
Here’s a podcast episode I recorded with Amrita Gurney and Janessa Lantz https://open.spotify.com/episode/3L3SC7EfwbtSTkyVCeNewT In this episode, we interview Tom Wentworth, CMO of Recorded Future and former CMO at high growth startups including Acquia and Optimizely. Tom shares his thoughts on everything from building internal brand teams to building brand as a strategic asset to why …
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Brand to Demand: Fueling Growth in Tough Times
Let's face it: it's tough out there. Marketers are being asked to do more, with less budget and fewer resources. The first budget casualty is almost always brand marketing, viewed as a luxury that can be trimmed when budgets tighten. And cutting brand investments is a terrible mistake. https://youtu.be/otV6-2EwDsA Presentation from the 2023 CyberMarketingCon in …
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My Winter 23 Book Report
TL;DR: In this post, I reviewed five fascinating books that I read while recently on vacation: "Becoming Steve Jobs," an in-depth biography exploring Jobs' life and career; "Build," which shares Tony Fadell's experiences developing the iPod and his unique approach to innovation; "Never Finished," where David Goggins emphasizes the continuous nature of personal growth and …
Attribution Hunger Games
In this episode of Scaleup Marketing, I talk about the Catch-22 of Attribution, and why fighting over attribution is destroying go-to-market teams. https://open.spotify.com/episode/60lu89yPTC9HgWzcDhQav9?si=1TT8Ya5PTC6Mv0EeAc1ysQ Okay. I want to talk a little bit about attribution. I wrote a post on LinkedIn called the catch 22 of growth. If you're hitting your numbers, no one cares about attribution. …
Tom Wentworth 