Tag: Forrester Research

  • Debunking Five Analyst Relations Myths

    Debunking Five Analyst Relations Myths

    Analyst relations is easily the most misunderstood function in marketing. I’ve been involved with analyst relations — or AR — for over a decade, working on dozens of Gartner Magic Quadrants and Forrester Waves. I’ve experienced the impact that analyst relations, when done well, can have on growth. And I know how much time and effort it takes to…