In this weeks episode of Scaleup Marketing I talk to Mercedes Chatfield-Taylor, a managing partner of Caldwell’s Private Equity and Venture Capital Executive Search Practice. Mercedes focuses on executive-level search for high-growth technology companies, with deep expertise in B2B SaaS companies. Mercedes and I talk about the role of executive search and how she identifies …
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In this week’s episode of Scaleup Marketing, I talk to Kyle York, the co-founder, CEO, and managing partner at York IE, an investment firm. Kyle and I talk about our love of New Hampshire and how his early focus on brand helped build Dyn into a $100m company that was eventually acquired by Oracle. Enjoy. …
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On this week’s episode of Scaleup Marketing, I’m joined by Lynne Capozzi, the CMO of Acquia. Lynne and I talk about moving from Marketo to the Acquia Campaign Studio and the importance of “drinking your own champagne”. We also talk about how to execute a large website redesign project and why Lynne fought to rebrand …
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This week's guest on Scaleup Marketing is my friend and former colleague Jess Iandiorio, the CMO at Starburst Data. Jess and I worked together at Acquia, and she’s previously been at Endeca, Drift, and Mirakl. Jess and I talk about the She’s Not Strategic challenge that women face when trying to move up in an …
On today’s episode of Scaleup Marketing, I’m joined by Rick Klau, a long-time startup entrepreneur, former operating partner at GV, and a Product Manager at Google where he worked on Blogger, Profiles, and the YouTube homepage. I wanted to talk to Rick about his work on the OKR framework used at Google, but we ended …
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On today’s episode of Scaleup Marketing I’m joined by Anthony Deighton, the Chief Product Officer at Tamr. Anthony has 20 years experience in enterprise software, including 10+ years at Qlik growing it from an unknown Swedish software company, to a public company and market leader. Anthony and I talk about his experience building Qlik from …
Continue reading "Anthony Deighton of Tamr on Why Standup Comedians Are Great Marketers"
On today’s episode of Scaleup Marketing, I talk to Eric Schurr, the former CMO of Carbon Black, and one of the best marketers to come out of the Boston tech ecosystem. I was told by a former boss of mine that Eric was the best product marketer he had ever worked with, and I think …
Today I launched a new podcast. You're thinking just what we need another podcast, right? Okay, fair enough. But I'm trying to fill a gap. While there are lots of marketing podcasts that focus on hot takes, opinions, and startups, I couldn't really find anything that was specific to the challenges I faced as the …
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TL;DR I started a new job as the Chief Marketing Officer of Recorded Future. We empower organizations to reveal unknown security threats before they impact business, and enable teams to respond to alerts 10 times faster. If you want to hear the why, read on... Let's face it, the 80s was the best decade for …
Last night I watched the Great Hack on Netflix. Highly recommended. Here's a TL;DR oversimplification on how it all worked: SCL Group, the parent company of Cambridge Analytica, created a psychographics-based methodology to manipulate political opinion in developing nations. It worked, and they formed Cambridge Analytica to participate in the US election process. Their methodology was …
Tom Wentworth 