This episode is from a recent Exit Five live session with Lindsay O’Brien (Head of Marketing & Operations, Predictiv), and Aditya Vempaty (VP of Marketing, MoEngage) and me for a real talk on how AI is completely rewiring the B2B buying journey. We got into why buyers no longer need your pretty funnel, how AI-powered …
Continue reading “The B2B Buying Experience With AI: What Changes?”
Tom Wentworth (CMO @ incident.io) is replacing himself with an AI CMO. It’s scary good. He came on my podcast to talk about how he’s actually using AI in marketing, and: Why he moved from ‘big company CMO’ to a scrappy team of 5. How they’re using AI to drive pipeline right now. How to build …
Here’s a podcast I recorded with Progress Software on how AI impacts content management https://www.youtube.com/watch?v=SlQABhqaBEg
https://www.loom.com/share/ecaf982f2e5245cc8274d013f824daab?sid=03c1275b-f881-4859-a74b-6e9f413f2eff Let me be clear: no one asked for this. But I’m going to walk you through how I built and published an iOS app using Claude Code, Xcode, and pure vibes. I don’t know Swift. I’ve never written a real line of Swift in my life. But I’ve now shipped four apps to the …
Continue reading “Vibe coding an iOS app + deploying to the App Store”
Here’s an end-to-end demo of how to vibe code a “lead magnet” using Claude Code. It’s long, so get comfortable. https://www.loom.com/share/7f8d50c2d0b44451b03f38f96632b56f?sid=5d6cfded-b62b-4f1c-abc3-29491abd0d59
https://podcasters.spotify.com/pod/show/b2brevenuevitals/episodes/RV218—Aligning-Marketing-and-Finance-for-Growth–Go-To-Market-Live-Episode-35-e2pn3g0/a-abj3qdh In this week’s live event, Chris is joined by Tom Wentworth, CMO of Recorded Future, to discuss the intricate collaboration between marketing leadership and finance. They dive deep into the often-overlooked aspect of bringing business acumen into financial planning, emphasizing the importance of marrying marketing metrics with business objectives to drive enterprise value.
1 Conferences are great, let’s do one!2 Wow, this is a lot of work3 I’ll never, ever do another customer conference4 Hey people actually came and had a great experience.5 Conferences are great, let’s do one!
Podcast with Chris Walker on a bunch of topics https://open.spotify.com/episode/1mDhiPwrjjPIbYCOXCWiTr Tom emphasizes the importance of narrowing down account focus, even for large enterprises, suggesting that a smaller, targeted set of accounts can yield better results. They dig into practical challenges and solutions in demand creation, attributing their lower cost per opportunity to a more strategic …
Continue reading “Expert Session: GTM Programs & Marketing ROI”
https://open.spotify.com/episode/0tZOiJQsorXIjQYieDBqZq?si=hnp34B0KQf-7N47F-Xft6g&nd=1&dlsi=a098b90e1c6d4656 This episode features an interview with Tom Wentworth, CMO at Recorded Future, the world’s largest threat intelligence company, working with over 1,600 businesses and government organizations across more than 74 countries. In this episode, Tom talks about building Recorded Future News, a separate P&L that has become one of the largest cyber intelligence news …
Tom Wentworth 