Wentworth's Copywriting Law

Wentworth’s copywriting law: Quality = 1 / (number of Contributors)

Fastest way to produce shit copy is to drop it into Notion or Google Docs and ask for “feedback”.

Working on positioning? Get all the feedback you want.

But when it comes to what you put out into the world, the more people who touch copy, the more likely the copy will suck and will be inconsistent. Go look at most SaaS websites to see what happens when anyone can contribute.

Most of Apple’s brilliant marketing was a result of two people: Steve Jobs and Regis McKenna. So tell me again why your Series B startup writes copy by committee?

Originally posted on LinkedIn.