By the time you are sick of repeating a message, sales are just starting to get it. By the time sales are sick of repeating a message, clients are just starting to get it. By the time clients are sick of hearing a message, you've done your job.
The Best Performing Marketing Channel is…
Standout Startup Brands: Tom Wentworth – CMO, Recorded Future
Here’s a podcast episode I recorded with Amrita Gurney and Janessa Lantz https://open.spotify.com/episode/3L3SC7EfwbtSTkyVCeNewT In this episode, we interview Tom Wentworth, CMO of Recorded Future and former CMO at high growth startups including Acquia and Optimizely. Tom shares his thoughts on everything from building internal brand teams to building brand as a strategic asset to why …
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Brand to Demand: Fueling Growth in Tough Times
Let's face it: it's tough out there. Marketers are being asked to do more, with less budget and fewer resources. The first budget casualty is almost always brand marketing, viewed as a luxury that can be trimmed when budgets tighten. And cutting brand investments is a terrible mistake. https://youtu.be/otV6-2EwDsA Presentation from the 2023 CyberMarketingCon in …
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My Winter 23 Book Report
TL;DR: In this post, I reviewed five fascinating books that I read while recently on vacation: "Becoming Steve Jobs," an in-depth biography exploring Jobs' life and career; "Build," which shares Tony Fadell's experiences developing the iPod and his unique approach to innovation; "Never Finished," where David Goggins emphasizes the continuous nature of personal growth and …
Attribution Hunger Games
In this episode of Scaleup Marketing, I talk about the Catch-22 of Attribution, and why fighting over attribution is destroying go-to-market teams. https://open.spotify.com/episode/60lu89yPTC9HgWzcDhQav9?si=1TT8Ya5PTC6Mv0EeAc1ysQ Okay. I want to talk a little bit about attribution. I wrote a post on LinkedIn called the catch 22 of growth. If you're hitting your numbers, no one cares about attribution. …
Jamie Sloan (InVision) on Strategic Marketing Operations
On this week’s episode of Scaleup Marketing, I’m joined by Jamie Sloan, the Senior Director, Marketing Operations and Automation at InVision. Jamie talks about the evolution of marketing operations from tactical to strategic, why process is important to scale, and the one marketing tool she would keep above all others. https://open.spotify.com/episode/67mZoAhNpbzHAgNK2gupkX?si=zjGIWQU4Tuq2j54BuxpoxQ Tom Wentworth: [00:00:00] hey, …
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Why I Started a Podcast (and Why You Should Too)
In this week's episode of Scaleup Marketing, I talk about why I decided to start a podcast, what I'm hoping to get out of it, and why I think everyone should start their own podcast. https://open.spotify.com/episode/48XQVGg2PaOlOYx0TnjS96?si=RTGgW8T3S1-29nkJT5DRYQ By the way, as I mention in the podcast it takes me about 90 minutes to product each episode. …
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Rene White (Chasm Group) on How to do Positioning the Right Way
On this week’s episode of ScaleUp Marketing, I talk to René White, a Senior Advisor with the Chasm Group. René works with boards, CEO’s, and executive management teams on business challenges tied to revenue growth, He began his career with the storied marketing consulting firm Regis McKenna, where he worked directly with Steve Jobs at …
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Mike Waldrop (DataStax) on What Sales Engineers Really Want from Marketing
On this weeks episode of Scaleup Marketing I talk to Mike Waldrop, the Director of Presales Solution Architecture at DataStax about the relationship between sales engineers and marketing. We talk about what sales engineers really need from marketing, why marketers should be out on the front lines, and why SEs make great product marketers. https://open.spotify.com/episode/0ETJrDPHzgD6Pxam3qkW4h?si=rR45hXjDTVGxVTcUSAB6fQ …
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Tom Wentworth 