Tom Wentworth (CMO @ incident.io) is replacing himself with an AI CMO.
It’s scary good.
He came on my podcast to talk about how he’s actually using AI in marketing, and:
- Why he moved from ‘big company CMO’ to a scrappy team of 5.
- How they’re using AI to drive pipeline right now.
- How to build a culture of AI adoption.
- His formula: Marketing Output = AI × Taste²
- Where the AI puck is going.
- And of course, how he’s replacing himself with his Claude Code AI CMO.
Tom Wentworth 