Vibe coding an iOS app + deploying to the App Store

Let me be clear: no one asked for this. But I’m going to walk you through how I built and published an iOS app using Claude Code, Xcode, and pure vibes.

I don’t know Swift. I’ve never written a real line of Swift in my life. But I’ve now shipped four apps to the App Store, mostly by telling AI what I wanted and watching it make the magic happen.

This post isn’t a tutorial in the traditional sense. It’s a field report from the future, where anyone with an idea and some time can build software without writing code.

Let’s get into it.


🧰 What You Need (It’s Not Much)

You’ll need just two things to get started:

  • Claude Code – Download it from Anthropic’s site.
  • Xcode – Apple’s all-in-one IDE for building and submitting apps.

That’s it. No Swift knowledge. No CS degree. No excuses.


🧪 My App Idea: A Data Sheet, But Make It an App

I hate product data sheets. PDFs that no one reads, packed with boilerplate and buzzwords. What if, instead, you could open a beautiful, interactive app that explains what your product actually does?

That’s what I set out to build: an interactive data sheet for incident.io, the company where I’m CMO.

So I created a new iOS project in Xcode and named it (very creatively) incident-io-datasheet. Then I opened Claude Code, pointed it at my project folder, and told it what I wanted:

“Build a beautiful, interactive iOS app that showcases the four products incident.io offers. Make it look like Apple made it. It should be WWDC-award-worthy.”

A tall order. But Claude said “Yes.”


🔧 Vibe Coding in Real Time

Here’s what happened next:

  1. Claude scanned the project and figured out I was building an iOS app in Swift.
  2. It asked to initialize the Claude project and created a claude.md instruction file.
  3. I gave it the prompt above. It broke the job into 5 steps: research incident.io, design the app, create the data model, build a Swift UI interface, and add interactivity.

It wrote real Swift code. Created product cards. Designed a sidebar. Built the views. Even added animated transitions.

I watched the whole thing unfold like it was Christmas morning. No clue what the code did, but it looked legit.


🐛 Fixing Errors (The Lazy Way)

Like any good dev, Claude got some stuff wrong. Build failed. A bunch of red errors in Xcode.

But unlike normal devs, I didn’t debug anything. I just copied the error messages into Claude. It fixed them.

Rinse. Repeat. Eventually: build succeeded.

Then came the moment of truth: I hit play in the iOS simulator.

And there it was: a real app.


📱 The App Actually Worked (?!)

It had:

  • A home screen with our tagline: “Move fast when you break things.”
  • Tabs for each product (Alerting, Response, Status Pages, Postmortems)
  • Beautiful floating bullet points with key features and benefits
  • A sidebar nav that just… showed up on iPad, like it knew it belonged there

I even told Claude to add a flame emoji next to the company name. It tried. It was the wrong emoji, but hey, it tried.


📤 Publishing to the App Store

Building the app was surprisingly easy.

Getting it on the App Store? Slightly trickier, but still totally doable.

Here’s what I had to do:

  • Join Apple’s Developer Program ($99/year)
  • Create an App Store Connect record (name, description, screenshots, pricing)
  • Archive the app in Xcode
  • Generate and add an icon (Claude vibe-created a 1024×1024 flame emoji PNG—somehow perfectly sized on the first try)
  • Fix minor metadata and compliance things
  • Submit for review

It took about 45 minutes total to go from working app to “Waiting for Review.”


🏁 Final Thoughts: You Can Actually Do This

Vibe coding is real.

I didn’t know Swift. I barely touched Xcode. I just told Claude what I wanted and helped it fix the errors it created along the way. The end result? A working, beautiful app that’s now on the App Store.

You can do this. Whether it’s a data sheet, a dumb game, or a side hustle you’ve been sitting on… Claude Code and Xcode are enough to get something shipped.

And if you’re lucky, maybe your flame emoji app will win a WWDC award. Or at least confuse a few Apple reviewers.


Published by Tom Wentworth

CMO incident.io | ex @RecordedFuture @Acquia | I like math, open source, and the Smashing Pumpkins

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