Aligning Marketing and Finance for Growth

In this week’s live event, Chris is joined by Tom Wentworth, CMO of Recorded Future, to discuss the intricate collaboration between marketing leadership and finance. They dive deep into the often-overlooked aspect of bringing business acumen into financial planning, emphasizing the importance of marrying marketing metrics with business objectives to drive enterprise value.

Published by Tom Wentworth

CMO incident.io | ex @RecordedFuture @Acquia | I like math, open source, and the Smashing Pumpkins

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